SEO is the topic that you hear in YouTube ads or in many videos and articles. Any website’s ranking depends upon it.
SEO means Search Engine Optimization and it can be learned by doing. Although there are courses to learn it and digital marketing.
It is part of digital marketing and from my point of view, you can learn SEO by applying it to your own website or blog.
Most of the new businesses and e-commerce websites use SEO to rank and sell their products. This skill is in demand and its demand will grow in the future.
There is no degree required to get a job based on your digital skills like SEO.
Most businesses are giving jobs based on skills and it will increase in the future.
The best example of it is Relevel where you have to pass their test and you get the best job based on your skill.
It has many types that are explained below.
Types of SEO
The optimization process of a web page to rank and generate traffic for your site. It is an organic way to earn traffic.
The optimization is done for content, HTML, and code available on the page or post is known as On-Page SEO.
It is the SEO that is done within your page and you have full control of it.
Off-Page SEO is not in our hands because it is done outside of the website.
It impacts the website’s ranking on the search engine result pages.
The actions that benefit the website’s off-page SEO are link building, content marketing, local SEO, social media, guest posting, influencer marketing, etc.
It helps in increasing your domain’s authority. It is the search engine ranking score that tells how well a website rank in search results.
Technical SEO means making a website faster, easier to understand or use, easier to crawl, and providing users with the best experience possible.
Page loading speed matters most in the ranking of a page or website, so technically improve your website’s loading speed.
It is seen that users have less patience and if the website loads slower then they leave the site which impacts your site negatively.
To improve it, your site does not have dead links, it should be fast, content would not be duplicated, the website should be secured and well structured.
Mobile-friendliness is important for technical SEO.
How to learn SEO?
Learning is not that different after understanding it. Now after all the definitions you understood the topic and it can be learned by applying it.
Just do all the things which I mentioned above.
Now there are more blogs on the internet and most people want to grow their blog so it is necessary for blogging to learn SEO.